Wig – O – Mania (WOM) has selected an exclusive range of products from the hundreds of options available to ensure that it is able to deliver to the liking of its entire clientele. This comes from the vast experience that its Marketing Team enjoys having worked in these lines of products for over a decade.
Following are the initial range of Products it would launch. These products are made exclusively for WOM
| Product | Type | Colour Range |
|---|---|---|
| Wigs – Synthetic | Euro wigs | Eight Colours |
| Afro Wigs | Eight Colours | |
| Synthetic Pony Tails | - | Nine Colours |
| Stage Wigs | Fancy | Eleven Colours |
| Human Hair Wigs | Euro wigs | Thirteen Colours |
| Human hair Wefts | Straight | Eight Colours |
| Deep Wave | Sixteen Colours | |
| Temporary Hair Ext | - | Fourteen Colours |
| Afro Braids | - | Nine Colours |
Wig – O – Mania has explored the various segments of the industry that would buy these products.
Wig – O – Mania’s technical IT team is headed by one of the leading in the Industry and the technology that is being used to develop its Web Portal is Ruby on Rails, which is the fastest growing technology for such Portals and much larger Web based Development Projects.
WOM Web Portal will cater to not only its retail clients by offering them exotic ranges at unbeatable prices, but will also cater to the crux of the clientele namely the Corporate who would have the option of buying through the traditional telephonic order, or through its Web Portal. Secured Payment Gateway will be operative on the site to ensure privacy and security.
Registered Users will also have the privilege to be able to chat live to WOM sales executives during normal working hours for expert advice and any other matter that it needs to discuss. During non-office hours, clients will be able to leave messages or send emails with their queries.
The WOM Web Portal will give registered users the opportunity to be updated with the latest offers, schemes and products that are introduced by way of newsletters that would be circulated at least once a month and whenever there is something to advice or inform.
There would be an exclusive Forum option too for its Registered Users to discuss and share their experiences, problems and any other Hair and Product related queries. This Forum would be monitored by WOM Sales Manger personally to ensure that any queries made are addressed if required. From time to time, WOM will also provoke thoughts and responses on issues pertaining to the Industry.
These activities will boast the number of users that log into WOM Portal and use it for more than buy its products.
WOM would ideally like to inculcate a community of online Hair Product users who share common interests, experiences and problems.
WOM would be introducing a concept of Network Marketing by formulising Affiliate Marketing – We will have an Affiliate program where members could bring in traffic to our website and when a sale takes place through them, they earn a commission. We would therefore be a Merchant and devise a good referral program.
WOM has recently teamed up with a very successful and expert Internet marketing who will be guiding the Project towards achieving the above.
